The Labour Party remains the first choice for voters in Britain as the governing Conservative Party has reached its lowest level since its electoral victory in 2010, a new Angus Reid Public Opinion poll has found.

In the online survey of a representative sample of 2,015 British adults, 42 per cent of decided voters and leaners (unchanged since late November) would support the Labour candidate in their constituency if a General Election took place tomorrow.

The Tories are a distant second with 27 per cent (-1), followed by the United Kingdom Independence Party (UKIP) with 11 per cent (=) and the Liberal Democrats with 10 per cent (=).

Support is lower for the Scottish National Party (SNP) (3% nationally, 36% in Scotland), the Green Party (also 3%), the British National Party (BNP) (1%) and Plaid Cymru (also 1%).

This month, Labour posted particularly good numbers in the North (51%) and London (50%). The opposition party is also the first choice for voters in Midlands and Wales (46%). The Conservatives are still ahead in the South of England (34%), while Labour and the SNP are tied in Scotland (36% each).

More than half of respondents (57%) disapprove of the performance of Prime Minister David Cameron, while 32 per cent approve (-4). Only one-in-five Britons (20%, -2) approve of the way Deputy Prime Minister Nick Clegg is handling his duties, while 30 per cent (-1) are content with Labour leader Ed Miliband.

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Mario Canseco, Vice President, Angus Reid Public Opinion
+877 730 3570

Methodology: From January 10 to January 11, 2013, Angus Reid Public Opinion conducted an online survey among 2,015 randomly selected British adults who are Springboard UK panelists. The margin of error—which measures sampling variability—is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and region data to ensure samples representative of the entire adult population of Great Britain. Discrepancies in or between totals are due to rounding.