The opposition Labour Party continues to be the most popular option for voters in Britain, but the status of the United Kingdom Independence Party (UKIP) has risen in the past month, a new Angus Reid Public Opinion poll has found. In the online survey of a representative sample of 2,005 British adults, 42 per cent of decided voters and leaners (-3 since October) would support the Labour candidate in their constituency if a General Election took place tomorrow. Labour is still the preferred option for most voters in the North (54%), London (44%), Midlands and Wales (42%) and Scotland (41%). The governing Conservative Party is second with 28 per cent (-1), followed by UKIP with 11 per cent (+3). Despite gaining a point since October, the Liberal Democrats are now in fourth place (10%). The Tories post their best numbers in the South of England (38%), an area where UKIP can count on the support of 14 per cent of decided voters and leaners. This month’s national result is the best ever for UKIP in an Angus Reid Public Opinion poll. Support is lower for the Scottish National Party (SNP) (3% nationally, 35% in Scotland), the Green Party (also 3%), the British National Party (BNP) (1%) and Plaid Cymru (also 1%). The approval rating for Prime Minister David Cameron increased by three points since August and is now at 36 per cent, his best showing since March. Deputy Prime Minister Nick Clegg also saw an improvement (from 19% to 22%), while 31 per cent of respondents (+1) are content with the way Ed Miliband is performing as Leader of the Opposition. Download Full Tables Download Full Methodology Statement Full Report, Detailed Tables and Methodology (PDF)


Mario Canseco, Vice President, Angus Reid Public Opinion +877 730 3570 Methodology: From November 28 to November 29, 2012, Angus Reid Public Opinion conducted an online survey among 2,005 randomly selected British adults who are Springboard UK panelists. The margin of error—which measures sampling variability—is +/- 2.2%. The results have been statistically weighted according to the most current education, age, gender and region data to ensure samples representative of the entire adult population of Great Britain. Discrepancies in or between totals are due to rounding.