[November 8, 2013] – Just over one-in-five Canadian adults (22%) surveyed by Angus Reid Global say they will “definitely” attend Remembrance Day ceremonies this year, with a further 25% saying they will “probably” mark the day in person.
However, the majority of Canadians surveyed (53%) say they will “probably not” or “definitely not” go to a ceremony honouring this country’s military servicemen and women.
When asked whether they attended ceremonies last year, 20% said they did, while 32% said they paused to remember by watching coverage of ceremonies across Canada on TV or online.
Canadians in Atlantic provinces are most likely to plan to attend ceremonies this year (33%), followed by people in Ontario (26%) and BC (21%).
The survey also asked about personal connections to Canadian veterans. More than half of respondents (51%) said they know or knew a veteran of the Second World War. The next largest respondent group (37%) said they don’t know any veterans, while 19% said they know or knew someone who served in Afghanistan.
Of note were attitudes about how Canadians will mark Remembrance Day 30 years from now, when Second World War veterans will no longer be alive.
“Where 39 per cent of Canadians surveyed said we will keep our traditions in terms of the way we mark November 11th, slightly more believe things can’t stay the same,” says Shachi Kurl, Vice President, Angus Reid Global. “Forty-four per cent of those surveyed say that with the passage of time, we will have to incorporate new ways of remembering.”
On November 7th 2013, Angus Reid Global conducted an online survey among 1,511 Canadian adults who are members of the Angus Reid Forum. The margin of error – which measures sampling variability – is +/- 2.42%.
Shachi Kurl, Vice President, Communications: 604.908.1693/Shachi.Kurl@angus.reid.com