Wenlock and Mandeville fare slightly better amongst younger respondents.

The mascots for the London 2012 Olympic and Paralympic Games—Wenlock and Mandeville—have not been highly praised in Britain, a new Angus Reid Public Opinion poll has found.

The online survey of a representative sample of 1,984 British adults showed respondents pictures of the London 2012 mascots and logo and asked questions about their appearance.

Only 25 per cent of respondents believe Wenlock and Mandeville are “very appealing” or “moderately appealing.” Three-in-four respondents (75%) describe the mascots as “not too appealing” or “not appealing at all.”

The London 2012 logo, which was unveiled almost three years ago, does not fare particularly well either, with 63 per cent of respondents calling it “not too appealing” or “not appealing at all.”

Younger respondents tend to like the mascots (33%) and the logo (49%) more than older respondents.

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CONTACT:

Andy Morris, Research Director, London
+ 44-207-065-7272
andy.morris@angus-reid.com

From May 21 to May 24, 2010, Angus Reid Public Opinion conducted an online survey among 1,984 randomly selected British adults who are Springboard UK panelists. The margin of error—which measures sampling variability—is +/- 2.2% for the entire sample. The results have been statistically weighted according to the most current education, age, gender and region data to ensure samples representative of the entire adult population of Great Britain. Discrepancies in or between totals are due to rounding.