The Internet has been used as a tool for citizen engagement for years, usually in the form of online petitions that generate buzz but do little to properly inform the public about a specific issue. Vision Critical has developed Insight Communities, a uniquely collaborative way to build an online community of citizens and engage with a target population. This option allows clients to build a community with customized branding and take full advantage of visual and mobile question types.
Insight Communities are used by clients to test ideas and receive immediate feedback on services. It can also serve as a valuable tool to involve citizens in policy or program development, and to establish an interactive two-way communication between local government and its residents.