Our online research relies on the proprietary platform Sparq, developed by Vision Critical. Sparq places a unique emphasis on media-rich questions and reporting tools. This innovative technology leads to higher response rates and allows researchers to get deeper and clearer insight from respondents.
We present respondents with highly visual, interactive, and engaging surveys, ensuring that people provide thoughtful and true-to-life responses to questions tackling complex subject matter. Pictures, audio and video clips become part of the experience for respondents, who are not asked to remember something they might have seen or heard, but presented with the opportunity to see and hear it.
Angus Reid Global has developed a unique set of question types that are highly interactive and visual. New question types are created each week, in accordance with the needs of clients and the feedback from researchers.
Please click here to test all of our visual questions.